Proiectul prezentat de către Fundația ADEPT Transilvania a fost conceput și dezvoltat împreună cu KAMA SYSYTEM srl. și a fost susținut de Fundația Orange și Programul de Cooperare Elvețiano-Român.
Puteți descărca comunicatul de presă:
Comunicatul de presă ADEPT CAPCA.pdf (Romanian version)
Objective: improving access to CAP opportunities by Romania’s small-scale farmers though simple SMS information messages
Target audience: the 1.2 million small-scale farmers in Romania with farms between 1-10 ha, most of whom have no internet access
Creativity: raw information, often hard to understand, is distilled into short and relevant messages. Continu- ous updates, not one-off as in meetings/workshops. Can be used in future for two-way communications
Innovation: using intelligent interface between database and SMS so that relevant information can be sent to thousands of farmers immediately
Impact: improved access by small-scale farmers to Rural Development measures, improving economic viability
Relevance to the CAP: family farms better supported, the CAP reaches its target on a continuous basis
Capacity to be replicated: as easy to send targeted information to 100,000 farmers as to 100 farmers, owing to the intelligent system
In May 2014, ADEPT won top prize for the socio-economic benefits category of the newly-launched Natura 2000 prize from DG Environment. This follows EU top prizes in 2012 and 2013 from DG Agriculture for best communcation with farmers. This shows how ADEPT is crossing policy boundaries, delivering top-quality integrated programmes for the benefit of small-scale farmers in Romania. ADEPT hopes to replicate this successful, innovative model more widely in Europe. ...read more
9 December 2013, Brussels. For the second year in succession, Fundația ADEPT won a top EU prize for innovative communication with small-scale farmers, with its SMS Family Farms project. The project was developed with communication specialists KAMA System Ltd, and supported by Fundatia Orange and by the Swiss Romanian Cooperation Fund.